Jonathan Spooner

Charles Proxy provides easy access to FLV file information such as video codec and embeded metadata.
To find this information you will want to find and select the flv in Charles. When selected you will then want to select the “Response” tab in the opposite window to revel flv file info.

Client: Adio Footwear
Work: Flash ActionScript 3.0, SWFAddress, SEO, Ruby on Rails, REST
Link: www.adiofootwear.com
Description: With SWFAddress at its core this full flash site manages state like a typical html web site. One of the most interesting patterns in this project is the management of multiple tiers of state and loaded assets. The admin was built with Ruby on Rails, deployed with Capistrano and, served by a cluster of 4 Mongrels.

Results: In this graph we can see an immediate 25% decrease in the bounce rate. The orange line shows the bounce rate is know skewed due to an increase of traffic at the site launch. The blue line shows the drop in the user bounce rate. I attribute this improvement to the sites navigation improvements. Visually the navigation is broken up into two consistent visual elements giving the user a familiar tool. Functionally this site improves the user experience by showing state in the address bar and having working forward/back buttons.

This graph compares the average time on site “Orange” improved by 2 minutes and bounce rate decreasing by 25%.

Footwear Page

AdWeek published an article and video of Veoh’s video ad strategy.   I’ve been working
on the Flash integration portion of this for the past few months.

Veoh to Bring Behavior to Video Ads